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Adolf (Adi) Dassler was a quiet and athletic man. As a child from he learned his craft from his father, a cobbler, and set up ??a small workshop in his mother's laundry, in the German town of Herzogenaurach. Rudolf Dassler, however, an outgoing man and innate salesman, was the complete opposite of his brother. Nevertheless, in 1924 they went into business together, opening the Dassler Brothers Shoe Factory.
The business may have prospered, but the brothers’ relationship did not. They bickered about politics and business and their wives couldn’t stand each other. In the late 1940s, Rudolf left the company and set up a rival just across the river in the same city. Adi changed the name of his company to Adidas while Rudolf registered his as Puma.
In 1954, the unexpected occurred with West Germany beating Hungary in the final of the soccer World Cup, taking its first ever championship. Its players were wearing Adidas shoes, which saw Adi suddenly splashed on the front pages of newspapers.
Today, the only descendant of the Dassler brothers in the company is Rudolf's grandson, Frank Dassler, who previously worked for Puma, the market leader in the United States. These and other stories about the Dassler family can be found in the book "Sneaker Wars" by journalist Barbara Smit.
Adidas: Founded in 1924 in Herzogenaurach and now present in 160 countries. It employs more than 50,000 people, 50% of whom are men and 50% women. Its production exceeds 660 million units.
The business may have prospered, but the brothers’ relationship did not. They bickered about politics and business and their wives couldn’t stand each other. In the late 1940s, Rudolf left the company and set up a rival just across the river in the same city. Adi changed the name of his company to Adidas while Rudolf registered his as Puma.
In 1954, the unexpected occurred with West Germany beating Hungary in the final of the soccer World Cup, taking its first ever championship. Its players were wearing Adidas shoes, which saw Adi suddenly splashed on the front pages of newspapers.
Today, the only descendant of the Dassler brothers in the company is Rudolf's grandson, Frank Dassler, who previously worked for Puma, the market leader in the United States. These and other stories about the Dassler family can be found in the book "Sneaker Wars" by journalist Barbara Smit.
ADIDAS: Founded in 1924 in Herzogenaurach and now present in 160 countries. It employs more than 50,000 people, 50% of whom are men and 50% women. Its production exceeds 660 million units.
Adidas was founded in 1924.
The company was officially registered in 1949.
They are based in Germany.
Customers can also shop the Adidas US products.
