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Knowing Apple

Apple is the world’s world's largest information technology company by revenue, the world's largest technology company by total assets, and the world's second-largest mobile phone manufacturer.

The company which produces the iMac, iPhone, iPad, iPod and the Apple Watch, owns 22 stores in Australia, where clients can test all Apple products before purchasing and purchase them. An online store delivers all orders to clients’ address, regardless where they are located in Australia. 

The Apple online store offers support in order to choose the best Apple product for clients’ needs and affordable on-site financing so that the selected products become more affordable. 

Apple has 10 stores in NSW, 5 in VIC, 4 in QLD, 2 in WA and 1 each in the other states in Australia

The origins of Apple

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell personal computers. It was incorporated as Apple Computer, Inc. in January 1977, and was renamed as Apple Inc. in January 2007 to reflect its shifted focus toward consumer electronics. Starting from Apple I, the first prototype personal computer, Apple now has more than half a dozen different products on sale at any point in time.

As of July 2015, Apple employs 115,000 permanent full-time employees worldwide.

Apple has a very high level of brand loyalty, and has been named as the most admired company in the United States in 2008 and in the world from 2008-13 by the Fortune magazine.